Ads on television, magazines, newspapers, billboards, etc, even the internet, are so cleverly designed to lure us in to buy almost anything. It's often a product unrelated to the lure that is being sold.
This was cleverly put in Money magazine's February issue. They had a seducing image of supermodel,Petra Nemcova, and next to it was the question, "Does she make you want to buy junk bonds?" The source for the section was "Are People More Risk-Taking in the presence of the Opposite Sex?" by Patrick McAlvanah. He had done a study finding that pictures of the opposite sex (attractive/unattractive) increased a person's risk tolerance level.